Privacy Policy

Elara Care is a women’s health publication at elara.care. This policy explains how we handle personal information when you read the website or contact us at hello@elara.care.

1. Reading the publication

The website provides free articles, health guides, categories, and author and expert profiles. You do not need a reader account to read them. Apart from our free email newsletter, the website does not offer reader accounts, comments, payments, a directory, a calculator or app integrations.

When you visit, your browser sends requests to the services delivering the website and its content. These requests include technical information needed to respond, such as your IP address and the page or resource requested. The website is hosted on Vercel and uses Sanity to manage its content.

2. Contacting us

If you use our email link, your email service sends your message to hello@elara.care. We receive your email address, message, attachments and any other information you include. We use this information to respond to your enquiry or correction request.

You can read the website without contacting us. If you want a reply to an enquiry, we need your contact details. Please include only information relevant to your enquiry.

Sending an enquiry does not subscribe you to a newsletter or give us permission to send unrelated marketing emails.

3. Sensitive information

You do not need to send your medical history, symptoms or other personal health information to read our articles. Please avoid including sensitive information about yourself or another person in a routine enquiry.

The editorial inbox is not a medical consultation service. If you need advice about your health, contact an appropriately qualified health professional. Sending us a personal story does not, by itself, give permission to publish it with your name.

4. Links to other websites

Our articles may link to external websites, including sources and references. If you follow a link, that website handles information under its own privacy practices. Check its privacy notice before giving it personal information.

5. Requests about your information

You can contact hello@elara.care to ask about information we hold about you, request a correction or raise a concern about how it is used. Please give enough detail for us to understand your request without sending unnecessary sensitive information.

Depending on the data protection law that applies and the circumstances, your rights may include access to your information, correction, deletion, restriction of use, an objection to certain processing and data portability. Where processing relies on your consent, you may withdraw it. Legal exceptions can apply to some rights.

Where the UK GDPR applies, you have an absolute right to object to the use of your information for direct marketing, including related profiling. You can also object to processing based on legitimate interests because of your particular circumstances. A right of access request is normally answered within one month, subject to lawful extensions and other applicable rules.

Where UK data protection law applies, you can raise a data protection complaint with us at the address above. We will acknowledge it within 30 days, investigate it appropriately and communicate the outcome without undue delay. You also have the right to complain to the Information Commissioner’s Office through ico.org.uk/make-a-complaint (opens in a new tab). Other applicable laws may give you rights to complain to another supervisory authority.

Some articles offer a free guide. To get one, you give us your first name and email address, and we use them to email you the guide. We send these emails through our email provider, Resend, which keeps a short record of each email so we can check it arrived.

Asking for a guide does not sign you up to our newsletter. You only join if you tick “Sign up to Elara’s newsletter”. If you do, we add your email address to our newsletter service, beehiiv, and send you Elara’s newsletter. We send the guide because you asked for it, and the newsletter only with your consent. You can withdraw that consent at any time using the unsubscribe link in any newsletter, or by emailing hello@elara.care.

Optional analytics

If you accept analytics cookies, we use Google Analytics to understand how people use Elara. This includes the public pages and article titles viewed, general traffic sources, time spent reading, and interactions with related articles, evidence, source links and contact links. Selecting an email link tells us that the link was selected; we do not send the email address or your message to Analytics.

Google receives technical information when your browser contacts its service. Analytics cookies help distinguish browsers and visits. We set their lifetime to six months, renewed during use, and ask you to choose again after six months. Google tracking does not load until you accept analytics. You can reject it or withdraw consent through Cookie settings at the foot of the website. Withdrawal stops subsequent collection and removes Analytics cookies from this browser; it does not automatically delete data already received by Google.

Our Google Analytics setting retains user-level and event-level data for 14 months. New activity can restart the retention period for a user's identifier. These settings do not limit how long aggregated reports are available.

We do not send form answers, health-tool results, names, email addresses, telephone numbers or free-text searches through these events. The public article you read can concern a health topic; we do not treat that as a statement about your health. We do not use this setup for advertising personalization or Google Signals.

See Google's information about partner sites (opens in a new tab) for how Google processes data from sites using its services. You can read Elara without accepting analytics cookies.

6. Changes to this policy

We will update this policy when we change how we handle personal information and notify you where the law requires it. Updating the policy does not replace the need to ask for consent where required.